Pacific destinations are to be heavily marketed in a series of events across Europe.
This week and next a series of one-day business-to-business meetings are being held in Barcelona, Milan, Prague, Zurich and Manchester.
On 25 February, a separate consumer event is also being held in Malmo, Sweden with 33 companies including airlines, cruise operators, tourism offices and hotels from Fiji, the Cook Islands, Papua New Guinea, Samoa, Tahiti and Vanuatu expected to advertise their wares.
RNZ reports these events lead up to South Pacific's participation in the largest consumer and travel trade show in Berlin in early March.
National tourism offices, airlines, resorts and tour operators from Fiji, the Cook Islands, New Caledonia, Papua New Guinea, Samoa, Solomon Islands, Tahiti and Vanuatu will be represented at the event.