Kiwi/Samoan film Three Wise Cousins is still holding its own at the box office after a month in cinemas.
It banked a massive $196,170 in its first week, and it's now sitting on $588,273 after four weeks playing around the country, which means it's still going strong.
The film follows a young New Zealand-Samoan man called Adam (Neil Amituanai) as he heads to the motherland in a bid to impress his crush Mary (Gloria Ofa Blake), who only likes "real" Pacific Island men.
In Samoa, Adam's two cousins Mose (Vito Vito) and Tavita (Vesui Villiamu) put him through a Pacific Island boot camp, scaling coconut trees, building an umu and bathing in the river.
Stallone Vaiaoga-Ioasa made the film and funded it himself, doing everything at a grassroots level – from hiring first-time actors to small six-person team – including family – working largely unpaid over multiple departments.
Not to mention marketing consisted solely of word-of-mouth following a trailer that appeared on Facebook in April.
Now, it sits above films like Spotlight and The Danish Girl in terms of total earnings, and comes sixth in the New Zealand box office rankings for the past weekend, ahead of the likes of The Revenant, Star Wars, The Big Shortand The Hateful Eight.
But what's always been most impressive about this film is its screen average.
Three Wise Cousins debuted on only eight screens around New Zealand and in its first week boasted a screen average of more than $24,000.
That's come down a fair amount after a few more weeks, but the film is now showing on 14 screens, and each is averaging around $5500 – well ahead of all but two of the top 20, beaten only by Chinese sci-fi fantasy The Mermaid and Hollywood's latest superhero blockbuster Deadpool.