Donald Trump's new interim communications director is a 28-year-old former model who likes to keep under the radar.
Hope Hicks replaces Anthony Scaramucci, who was fired after 10 days.
She doesn't have a background in politics, but has been connected to the Trump family for the last five years.
And she's quietly worked her way up to being one of the president's closest allies - and one of his highest paid, on $180,000 (£140,000) a year.
So how did someone with such a low profile get one of the most important jobs in the US government?
Hope Hicks started her career in public relations, where Ivanka Trump's fashion company was one of her clients.
Having modelled for the likes of Ralph Lauren - as well as appearing on the cover of a Gossip Girl spin-off book - she modelled some of Ivanka's clothes as part of her job.
Working with the eldest daughter of Donald Trump meant Hope Hicks eventually caught the eye of the US president.
He personally hand-picked her in October 2014 to work in PR for his real estate company.
Donald Trump told GQ last year that he thought "Hope was outstanding".
In early 2015, Hope Hicks was thrust into the political sphere when she went with Donald Trump on a trip, which turned out to be the first part of his presidential campaign.
She even helped run his Twitter account, noting down what he wanted to say and ordering others in the Trump organisation to tweet them.
When the campaign got more serious, she had to decide between becoming a full-time political press secretary or going back to work for the Trump real estate company.
She chose the latter. But again, Donald Trump personally asked her to stay on his political team. She accepted.
Hope Hicks rarely gives interviews herself, although she is often there when Donald Trump is interviewed by journalists.
And when she started working on the presidential campaign, she deleted her Twitter account. Her Instagram profile is private.
Unlike many others who've fallen or been pushed out of the Trump circle in the last few months, Hope Hicks seems to have become a stalwart by quietly serving nobody else but the president.
This quote which her former Lacrosse coach gave to the Washington Post sums up her attitude well.
"[Hicks] preferred to have assists. She was the ultimate team player and competitor."
Putting the president first has served Hope Hicks well - she's currently his longest-standing political aide