They will then exhibit at SIAL 2018 in Paris from 21-25 October.
Both shows are targeted at specific audiences in enormous international markets.
Etu and Elena Tusitala are the owners of ELife Samoa Wild Turmeric and were invited to be part of Pacific Trade Invest Europe’s stand, organised by Robyn Ekstrom, PTI Europe’s Trade Promotions Adviser.
Ms Ekstrom said, “Given the unique and innovative product, motivated and enthusiastic staff and excellent back story, I believe ELife is a company well placed to successfully undertake this important first foray into European and UK market entry.”
“It means a lot,” Mr Tusitala said. “What a blessing and an honour to be invited to be part of this amazing show, where we will introduce and promote our brand/our drink, for the first time ever in the UK and other parts of Europe to thousands of professionals, buyers, distributors in the food, beverage and service industry,” he said.
“Being the first producer/exporter company from Samoa to attend/exhibit at the CCS is extremely exciting. Being part of CCS also means the development of export opportunities to Europe. We will be putting Samoa on the map!” he said.
The Caffe Culture Show in London is a trade only event, aimed at some 4000 coffee experts from independent cafes to buyers from chain and speciality stores. SIAL 2018 in Paris is one of the largest market places for food service professionals from around the globe where 7020 companies from 109 countries, will be participating.
Mr Tusitala aims to introduce and promote their premium brand ELife Samoa Wild turmeric drink in the UK and Europe and at the same time promote Samoa as a destination.
Mr Tusitala is excited to go to Europe next month and he is confident that his certified organic ELife Wild Turmeric will receive positive feedback. Indeed, even if Europe is familiar with Turmeric and have good awareness of its properties, they are in for something unique- “Realistically they haven’t tried Samoa’s Turmeric Latte,” he said. Another great thing about going to Europe is that Mrs Elena Tusitala hails from New Caledonia and speaks French.