Samoa is focused on ending violence against women and children in local communities.
Key partners launched the Orange Samoa Spotlight Torch of Hope campaign to support efforts to end gender based violence.
The initiative officially kicked off the country’s participation in the 12 days of Activism global movement last week.
The initiative, which is being led by the Ministry of Women Community and Social Development in Samoa, was launched in Upolu while a corresponding event took place in Savai'i.
The community development and law and justice sectors united to launch the campaign which will see the Spotlight Torch travel all over Upolu and Savai'i between 25 November and 10 December.
The launching of the Spotlight Torch will also compliment the White Ribbon Day to spread awareness and visibility on the impact of domestic and intimate partner violence in Samoa.
Ministry of Justice and Courts Administration C.E.O. Liusuavai Kerisiano said "Perpetrators of violence must be held accountable with relevant punishable laws and legislations.”
"At the same time, the law and justice sector endeavours to ensure survivors of violence, not only have access but have a wider and clearer understanding of available legal and justice services to protect and support them by sector partners."
After the launch the Ministry of Justice and Courts Administration ran a community consultation to solicit feedback in terms of effective law enforcement and access to justice while promoting a survivor-focused approach to service provision and prevention.
A statement from the Ministry of Women Community and Social Development said the initiative is part of the overall awareness of the Samoa National Prevention Framework for Ending Violence Against Women and Girls within the framework of the European Union and United Nations Spotlight Initiative 16 Days of Healing Campaign.
It is being led by the Ministry with its partners facilitating a change in harmful social norms, attitudes and behaviours that perpetuate violence.
"It promotes community ownership and leadership in reinforcing key messages that violence is preventable and we need to 'stop it before it starts' in families, villages, churches, and local communities," the statement said.