Crusaders Logo

Crusaders keep name but reveal new logo design

New Zealand Rugby and the Crusaders held a press conference in Christchurch on Friday afternoon, concluding the extensive brand review the franchise committed to in June.

Crusaders board chairman Grant Jarrold, Crusaders chief executive Colin Mansbridge, and New Zealand Rugby Head of Professional Rugby Chris Lendrum, confirmed the 10-times Super Rugby champions would not change their name from 2021, and would instead "reclaim its meaning through a new brand".