Facebook

On Monday, Facebook announced it will help marketers sell and place”in article” and “in stream” video ads on its “Audience Network,” which includes thousands of third-party applications and websites. The move marks the first time Facebook is selling video ads on its Audience Network on the desktop web and the first time the social media giant is offering a video ad product on its Audience Network directed at brand advertisers. Marketers have the option to expand video ad campaigns from Facebook and Instagram to the Audience Network.

The social media giant has this morning reported earnings of US$1.51 billion, or 52 cents per share, up from $512 million, or 18 cents per share, in the same period a year earlier. Adjusted earnings were 77 cents per share in the latest quarter, well above the 62 cents that analysts polled by FactSet were expecting.

Revenue was $5.38 billion, up from $3.54 billion. Analysts had forecast $5.26 billion.

After buying Instagram for US$1 billion in 2012, analysts at Credit Suisse now expect Facebook will get more than triple that price tag in revenue from the photo sharing app this year alone.

"We are now forecasting $3.2b in revenue contribution from Instagram in 2016," analysts led by Stephen Ju said in a recent note.

At least, that's according to a couple of reports this week outlining a sharp decline in "original", personal posts from its users, and what Facebook is trying to do to reverse the trend.

Detective Senior Sergeant John Michael likens sharing pictures online to putting a child's polaroid on a lamp post

Many parents and family members are unaware of the dangers that can pose.

The grim statistic was calculated by Fusion, which asked a PhD student to model a projection.

Hachem Sadikki, a statistics student at the University of Massachusetts, used Facebook user growth numbers, demographic data and death rates to pin 2098 as the year memorial pages outnumber the profiles pages of the living.

The ruling is a coup for the social network firm which has long argued its real-name policy ensures people know who they are sharing and connecting with and protects them from the abuse of the wide-open Internet.

The social network rolled out "Reactions" - an extension of the "Like" button - worldwide on Wednesday, allowing people to display quick reactions such as sadness, anger and love.

In a video accompanying a blog post, the five new buttons appear as animated emoticons that pop up when the "Like" button is held down on mobile devices.

The buttons appear on desktops when users hover over the "Like" button.

Review your security and privacy settings, and make sure those casual acquaintances you met at a bar eons ago aren't still getting the most intimate details of your life.

Get rid of games and apps that might have latched onto your account years ago, but that you no longer use.

Here are six cleanup tips:

Facebook declared it so in celebration of its 12th birthday - gifting users a video of the friends they probably don't see as much since the rise of the social media giant.

The company used automated technology to collate photos of users and their friends, packing them together in a video collage, which can be shared publicly or viewed privately.