videos

Conan Zamolo was a youth justice officer at Don Dale and is giving evidence to the Royal Commission into the Protection and Detention of Children in the Northern Territory.

A lot of the research in this area has looked at what makes people share, since it's assumed something goes viral because it's shareable. But exactly what motivates a person to tell others about a video?

Viral videos have four things in common that inspire us to share and drive up those YouTube views.

YOU ARE WHAT YOU SHARE