Apple has confirmed its new iPhone will not feature its proprietary lightning charging port, after the EU forced the change.
The tech giant said that the iPhone 15, unveiled at its annual event on Tuesday, would use a USB-C cable as the "universally accepted standard".
A new Apple Watch series was also unveiled with a more advanced chip.
But one analyst said a lack of "headline-grabbing" updates from Apple this year would disappoint some.
"It isn't a surprise given the maturity of the iPhone and Watch," said Ben Wood from CCS Insight.
"It reflects just how refined the iPhone and Watch devices are and how tough it has become to deliver truly disruptive updates every year."
The new iPhone handset, which goes on sale next week, is the first since 2012 to feature an alternative charging port.
The firm said the USB-C cable - which already works with many Apple laptops and iPads - will also work on new versions of its AirPods Pro earphones and wired EarPods headphones.
The EU had told the tech giant to ditch its proprietary charging ports to make life easier for consumers, save them money, and help reduce e-waste by encouraging re-use of chargers.
However, some warn the move will lead to a rise in discarded cables in the years to come.
Perhaps in response, Apple used its launch event on Tuesday to make a series of environmental pledges about its new devices, including making the new Apple Watch range carbon neutral for the first time.