NYC calling for Pacific cultural producers

Craft, visual arts and fashion producers from Fiji, Samoa and Solomon Islands are being offered the opportunity to show off their fare at a trade show in New York.

The Secretariat of the Pacific Community is calling for people to apply for funding to attend the show, called NY NOW Tradeshow, which attracted more than 30,000 buyers last year.

Its culture officer, Jessie McComb, says the trade mission aims to develop the profile of Pacific cultural producers in the international market.

She says it will also expose the chosen enterprises to international market trends and buyer demands.

"The reach, the exposure that these producers will have is just huge. The goal that we have is to connect them to potential buyers in a wholesale relationship that's more sustainable than a one-off retail sale. But also expose them to the market demand of the export market and to design trends."

Jessie McComb says the SPC is looking to send three to five businesses to the tradeshow.