Local production of Samoa's national beer, Vailima, will soon come to end with its owners confirming reports that operations will be relocated to Fiji.
It comes after 42 years of local production, and the news has sparked a social media backlash.
Local beer distributor and owner of the Y-Not Bar in Apia, Jay Schuster, blames foreign ownership for the relocation.
"It's sad but it was always going to happen. The managers that were there weren't local.
They weren't passionate about our people. They weren't really passionate about making it work. It's sad to see it go. I hope the locals or the Government will step in somehow. I don't know how that would happen but if there's a way of keeping that brand in Samoa that would be great."
Photo credit Vailima/Facebook