The 18-year partnership between the late Kobe Bryant and Nike came to an end last week as his estate decided against renewing the contract.
Bryant's widow, Vanessa, and Nike both released statements announcing the end of the deal.
"My hope will always be to allow Kobe's fans to get and wear his products," Vanessa Bryant said in her statement. "Kobe's products sell out in seconds. That says everything. I was hoping to forge a lifelong partnership with Nike that reflects my husband's legacy."
Bryant signed with Nike in 2003 and his five-year, post-retirement extension expired April 13. However, ESPN and Complex reported that Bryant was growing frustrated with the sneaker giant prior to his death and that frustration continued with his estate after his death.
At issue was the limited availability of Kobe's products during his retirement, and after his death, Kobe's estate felt Nike's lifetime offer was not in line with those given to Michael Jordan and LeBron James, per the reports.
Kobe Bryant had been contemplating his own sneaker company called Mamba back in 2019.