Aaron Pulemagafa

Pasifika creative uses songs to keep Samoan language alive

Tagata Pasifika reports Aaron Pulemagafa who goes by the moniker, The Western Guide, said the lack of Pacific bilingual songs in New Zealand's music scene and his fondness of Samoan ballads led him to create his latest single, Siva Mai.

Performed in both Samoan and English, Siva Mai incorporates the Afrobeat genre - a style of music derived from Nigeria.

"It's been my goal to merge mainstream and Samoan music and make our music more friendly for people who don't understand Samoan or who don't listen to Samoan music," Pulemafaga told Pacific Waves.