M3GAN: Horror robot doll turns meme fame into box office success

Now, it has followed that up by beating expectations at the North American box office in its first weekend on release.

The film made $30.2m (£24.9m) over the weekend, well above predictions of between $17m-$20m (£14m-£16.5m).

"Word-of-mouth is through the roof," said Jim Orr from its studio Universal.

That put M3GAN second in the US and Canada box office chart behind Avatar: The Way of Water, which took another $45m (£37m) as it became the seventh highest-grossing movie in history.