Influencers

TikTok to teach influencers about US mid-term election rules

The video platform has announced new steps to ensure influencers understand that paid political ads are prohibited.

Following 2020 US election the company admitted it needed to do more to ensure influencers followed its rules.

November's elections will see many governor, Senate and congressional contests.

Over the coming weeks TikTok said it would publish educational content and host briefings with influencers and advertising agencies "so the rules of the road are abundantly clear when it comes to paid content around elections".