Olympian takes China's live-streaming world by storm

An hour-long broadcast by the 20-year-old Olympian last Wednesday on Inke, one of China's biggest video live-streaming platforms, had attracted more than 11 million views by midday Monday -- a number almost unheard of for athletes.

In recent months, live-streaming apps have grown in popularity in China, prompting firms to balance their users' videos with the Chinese government's strict content restrictions.