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By the time YouTurn CEO Mark Babbitt saw the tweet three hours later, still nobody had responded. Dismayed, Babbitt fired off an email to his staff that began: “How could we let this happen?”

Fortunately, it wasn’t anything major, just a technical question about the website for YouTurn, which helps students find internships. But it was at that point that Babbitt realised he needed to figure out a balance — for himself and his employees. Could he really chastise his staff for not being available every minute, night and day?

Under an agreement signed in the late 1990s, Niue sold the use of its .nu internet domain name which funded wireless access for the island.

But the Chief Executive of Rocket Systems, Emani Lui, said that was no longer a profitable venture, and it last month increased its charges for wifi access.