Online trackers

Website tracks calls to fake ads offering youngsters for sex

Unlike the other ads on these pages, Shelby's are decoys. And the models -- all adults -- agreed to pose for them.

It's part of the organization's new initiative called Demand Tracker. YouthSpark provides support to juvenile victims of sex trafficking and those at risk of exploitation. But executive director Alex Trouteaud says that just wasn't enough.

"When every day, you are serving youth who have been sexually exploited, at some point you sit back and say what's causing this? Because it's nothing wrong with the kids," he said.