Samoa Tourism Authority

Samoa Tourism Authority completes European roadshow

Showcasing ‘Beautiful Samoa,’ it met with 200 European trade partners in five cities.

All operators selling South Pacific trips were met on an individual basis by the STA European Directors.

Meet The Pacific 2023, coordinated by the Turama Pacific Travel Group and Rosie Holidays, kicked off in London on 1 March.

They then met partners in Munich, Zurich, Rome and concluded in Milan.

The European office says it is already seeing enquiries from these markets.

New Samoa Tourism Authority boss targets post Covid-19 recovery

Not that she needed it after working her way up to the top post for 17 years with the Samoa Tourism Authority.

She had one week to complete the finishing touches before Samoa’s international borders which have been closed to the rest of the world for over 2 years was officially opened on 1 August.

The shutdown has crippled the tourism industry and with flight schedules back to normal, Petaia-Tevita had her work cut out for her.

Beautiful Samoa announced as official partner of Manu Samoa

The iconic Manu Samoa is taking part in the fifteenth edition of the tournament, the first in 2 years due to the Pandemic and Samoa Tourism Authority (STA) is thrilled to support the national team.

The partnership will see the ‘Beautiful Samoa’ logo and the ‘Reopening 1st August’ message displayed on the team's playing jersey and training kits, putting the destination front and centre at the region’s premiere tournament.

The partnership announcement comes as Samoa prepares to reopen its borders to international visitors on 1st August.

Samoa border reopening plans will be 'robust' says Tourism Authority

Chief executive Dwayne Bentley said the health and safety of locals and visitors is a top priority.

He said a series of processes are in place in Samoa including the ongoing vaccination rollout, a digital tracing app, and upskilling the workers on health and safety training.

Testing capabilities will also be bolstered.

Before international visitors come in August, Samoans will be able to travel from this month.


Samoa Tourism Authority hosts media at Savai’I tourism sites

The Samoa Tourism Authority hosted local media representatives on a tour to hotels, resorts and beach fales on Savai’i on Tuesday.

The tour of the big island comes two years after the last tour in 2019 which was also organised by the authority.

STA said the impact of climate change on tourism assets on the big island remains an ongoing concern.

The media tour also visited some of the affected properties to see the damage along the coastline.

Pacific Tourism Organisation announces Faamatuainu Suifua as Acting board chairman

The appointment is effective from 11 December 2021.

The current Chief Executive Officer of the Samoa Tourism Authority, Suifua has been a member of the SPTO Board since 2019 and was elected as the Deputy Board Chairman in October 2021.

As previously announced by SPTO, the current Chairman Halatoa Fua has had to vacate his Chairmanship as he prepares to depart the Cook Islands Tourism Corporation to take up the position of Director of National Environment Services of the Cook Islands.

Samoa Tourism announced as official partner of Moana Pasifika

Made up of players who identify with Pacific Island nations including Samoa, Fiji, Tonga and the Cook Islands, the Samoa Tourism Authority (STA) is thrilled to support the team’s debut.

The partnership will see the ‘Beautiful Samoa’ logo displayed prominently on the back of the team's playing jersey, as well as at Moana Pasifika’s home matches at Mt Smart Stadium, and on the club’s website and social media platforms – putting the island nation front and centre of the world’s most exciting provincial rugby tournaments.

Spirit-boosting night market in Apia profitable for shoppers and business owners

Held at the STA cultural village beside the government building, hundreds of families and business owners gathered to take in the live performances making it even more exciting.

Pacific Love band, Nato Brothers, and Aumaga Dance Group were some of the groups that livened the atmosphere.

One of the most significant part of the event was the Covid-19 vaccination which was held at one of the fale Samoa – many who came for the event were seen taking their jabs for coronavirus.

NRL star Jerome Luai announced as Samoa Tourism Ambassador

Luai who is currently based with the Penrith Panthers will be joining the likes of Wallabies prop, Scott Sio and All Black, Sa’u Patrick Tuipulotu as STA Ambassadors.

This was confirmed by STA in a recent statement.

The NRL star is elated to be picked as an ambassador to promote tourism in the country.

The Penrith star’s Samoan roots stretch back to his grandparents and he admits the rich Samoan culture has played an influential role in his life.

Samoa’s international industry training initiative

The Samoa Tourism Authority (STA) has launched the ​South Pacific Tourism Virtual Exchange Program ​and is calling on fellow New Zealand tourism and hospitality specialists and businesses to collaborate on the upskilling of industry workers ahead of borders reopening. 

Championing Pacific-bubble relations, the new learning program will enable international industry skill sharing via interactive online webinars, engaging mentoring sessions and the sharing of key industry insights and resources, with a particular focus on food and beverage and language lessons.