A new code drafted by the industry giants at the government's request would require search engines to ensure that such content was not returned in search results, e-Safety Commissioner Julie Inman Grant said in a statement.
It would also require that AI functions built into search engines could not produce synthetic versions of the same material, she said. Synthetic versions of the material are also known as deepfakes.
"The use of generative AI has grown so quickly that I think it's caught the whole world off guard to a certain degree," Inman Grant said.
