Ross Kashtan, owner of a Florida kava bar, has trademarked the word, which is the title of his business, Bula Nation Inc, as well as three bars. But of course, the word is also used by the entire nation of Fiji, and the trademark has angered some.
Fijian woman and University of Hawaii professor Tarisi Vunidilo says she's shocked. Fijians weren't consulted, given how important the word is to them, and many have called the trademark cultural appropriation.
