Media urged to shed more light in business reporting

A group of journalists in Samoa are being challenged to write articles that would help the public better understand business and finance related issues.

The journalists are participating in a media training organised by the Australian-government funded media body, PACMAS.

"We’re trying show the impact that policies and economic budgets have on business owners and even simple store owners and that’s where the media comes in," said Radio Australia Journalist and Presenter, Bruce Hill.

"There’s a real desire on the part of officials and the media to try and come together and try to move away from the distrust that some people seem to feel that has been for a while," he added.

However, Hill said the distrust is basically from not being able to differentiate media analysis from criticism and criticism from opposition.

"The writer’s job is to write the story objectively and at the end of that story you let the people decide. If two people read that story and come to two different conclusions then the writer has done their job well," added Hill.

One other challenge facing the media is not having direct access to the information or being able to reach the right official for it.

"We simply need to work together to get this information out to the public," he added.

"We should be able to use our journalistic skills to ask the right question and to represent our people and that teaches them how these affect our people," he said.

"We basically need to work together for the welfare of the general public," he added.

The training continues until the end of the week.

 

 

Samoan media practitioners at work

     

Author: 
Joshua Lafoai