It's been determined Dominick's used Jordan's image without permission in a 2009 ad. A Chicago federal court jury must determine how much Dominick's owner must pay for the transgression.
Jordan's testimony Tuesday would come a day after his business manager, Curtis Polk, testified that marketing deals can have promotional value for Jordan beyond cash compensation.
Smith College economist Andrew Zimbalist testified that the fair market value of Jordan's image in advertising is at least $10 million.
Steve Rosenfeld, an attorney for Dominick's, disputed the value of Jordan's recent deals. He highlighted a $500,000 deal allowing Sirius Radio to use Jordan's image in an ad.
Source:
AP