Auckland Food Show

The Auckland Food Show is Auckland’s biggest business-to-consumer show that connects hundreds of exhibitors with tens of thousands of food and beverage lovers.

According to a report on Pacific Periscope, visitors come in not only from Auckland but also from other major cities around New Zealand.

Last year, some 30,000 people visited the show, with 97 per cent of the visitors making purchases worth an average of $178 per visitor.

PTI NZ hosted nine Pacific Island companies from five countries in a special Pacific-themed stand at the Auckland Food Show called the ‘Pacific Hub’, which was visited by thousands of consumers, retailers and distributors throughout the four-day event, sampling, negotiating and ordering product.

ELife Samoa Wild Turmeric will launch a new coconut water and turmeric hydration drink with added spice called E-Niu along with their new ELife Samoa Wild Turmeric Paste.

It’s an exciting step for ELife owners, Etu and Elena Tusitala.

Although they have exhibited at other shows, this is the first time they will be at PTI NZ’s Pacific Hub at the Auckland Food Show this week.  It’s a great opportunity that Mr Tusitala wants to make the most of.  He even plans to call on some good friends to come help him promote.

Its name is inspired by Tagaloa, the mythical creator of the universe and the heavens in Samoan legend.

“Koko Loa is heaven-sent with Alofa (love) from Samoa,” says Eddie Wilson, Wilex Samoa’s founder and CEO.

Wilex will display its Koko Loa range at the Auckland Food Show this week with a booth at the Pacific Trade Invest (PTI) New Zealand hosted Pacific Hub stand, which will feature nine food and beverage exporters from the Pacific Islands region.

Among the products that will be on show will be a range of biscuits, snack foods, artesian water (in biodegradable bottles), innovative coconut-based products (like ‘coconut jerky’), chocolate, cocoa and health products based on organically grown turmeric. 

The nine export companies from Papua New Guinea (PNG), Fiji, Samoa, Tonga and Niue will be housed in individual booths at a special, Pacific-themed stand called the Pacific Hub, hosted by Pacific Trade Invest (PTI) New Zealand.

Queen Emma Chocolates and Paradise Spices are manufactured by Papua New Guinea’s largest food manufacturers, Paradise Foods.

The company’s core business is its 31 brands including biscuits, snack foods, chocolates, spices, beverages.  But this time around, they are focused on promoting their chocolates and spices range.

The Auckland Food Show (AFS) is a consumer show that connects a large number of exhibitors with thousands of dedicated food lovers in Auckland, Wellington, and Christchurch.

More than being just a trade show, the AFS is more about brand building and dealing with retail clients with direct sales achieved at the booth itself.

Mr and Mrs Felise run a local courier company but when the call came to be a New Zealand wholesaler she wanted to help out knowing the product’s value.  But it was also a good fit for the courier business.

 The food show starts this Thursday 28 July 2016, at the ASB Showgrounds, Greenlane Auckland.

AFS is a consumer show that connects a large number of exhibitors with thousands of dedicated food lovers in Auckland, Wellington, and Christchurch.

AFS comes close on the heels of Fine Food New Zealand 2016, in which PT&I featured merchandise from twelve Pacific Island companies.