Coconut oil

The US multinational soap company's founder Emanuel Bronner is a third generation master soapmaker from a German-Jewish soapmaking family who used the labels on his organic soaps to spread messages of unity.

And 3000 litres of Samoa's premium coconut oil looks set to be delivered annually to the US mainland to make their soaps to service both US and European markets.

The Americans held meetings with a range of coconut oil businesses, but in the end Fanene Sefo's was picked.

It is packed with saturated fat which can raise "bad" cholesterol, says the American Heart Association in updated advice.

Coconut oil is commonly sold as a health food and some claim the fat in it may be better for us than other saturated fats.

The AHA, however, says there are no good studies to support this.

PT&I’s Pacific Path to Market adopts a structured approach to helping exporters investigate new markets for their products.

 Pasifika is the 3rd stage of the PT&I Pacific Path to Market programme giving businesses an introduction to the New Zealand market.

KPSI will showcase its star product – Organic certified, Virgin Coconut Oil (VCO) and 100% coconut oil soaps.