Gliding across a glass runway as the sun set on one of Rome's most historic landmarks, the audience of VIP guests and editors -- including Kate Hudson and Bella Thorne -- knew instantly that Karl Lagerfeld, the brand's creative director since 1965, was making fashion history.
History that, it turns out, had been years in the making.
In 2013, Fendi made a $2.4-million investment in the restoration of the Trevi Fountain, demonstrating their dedication to giving back to their home city.
