kava exports

Pacific kava sector anticipates export growth and eyes major global markets

Pacific kava exporters and farmers showcased this growth potential at the Pacific Week of Agriculture and Forestry (PWAF) taking place from 6-10 March in Nadi, Fiji.

Samoa aims to revive kava exports

Kava was a significant export commodity until a ban imposed by European countries in 2001 caused many farmers to quit the industry.

Consequently when the ban was lifted in 2015, demand could not be met and earnings fell to just under 79,000 dollars.

The Ministry of Commerce and Industry is asking local partners to increase their production and wants to attract farmers back into the sector

CEO Pulotu Lyndon Chu Ling said those farmers that stuck with kava are now reaping the benefits.