Samoa’s Sheraton Sees Potential in VFR Market

Mark Francis, complex General Manager, and Sherrilyn Charles, complex Director of Sales and Marketing, at Sheraton Samoa Aggie Grey’s Hotel & Bungalows, and Sheraton Samoa Aggie Grey’s Resort; are in the country now to connect with key trade partners.

Francis says the New Zealand market remains number one for Samoa and the figure continues to rise steadily at about 5% a year. He says it can be difficult to separate the leisure market from VFR traffic but adds that both can represent good business for the hotels.