It’s rare that the company delves too far into how the “magic” - as they call it - works. Their logic is a magic trick doesn’t get better if you know how it’s done.
On Saturday, Disney - quite uncharacteristically - gave us a bit of an insight into how they plan to use technology to bring their much-loved brand of storytelling to new forms, by using robotics and artificial intelligence.
Jon Snoddy, the company's senior Vice President for research and development, explained how soon you’ll be able to interact with story-telling robots at Disney parks.