And this is being put down to the promotional value garnered as a result of a cook book by noted chef Robert Oliver.
RNZ reports the chief executive of the Samoa Tourism Authority, Papalii Sonya Hunter, said in the past year or so they have cut the amount the country has had to spend on imported fruits, vegetables, meat and fish, for the tourism industry.
She says as Mr Oliver was researching the Samoan recipes for his regional cook book, Me'a Kai, her agency was looking for ways to brand Samoan cuisine for tourists.
